Marketing Cloud Personalization Demo – Part. 1

By Jakub Dąbkowski, Solution Architect, xSMTHS I am writing a series of articles to bridge the gap in understanding Interaction Studio functionalities between marketers and technology experts. While marketers quickly grasp the system's purpose, its technological aspects are more complex. I

Technology catalysts for B2B2C growth

The evolving digital ecosystem around privacy and data ownership is becoming increasingly important to brands that are looking for ways to progressively build, consolidate or expand their market positions.

7 new Marketing Cloud features to help you unlock data

The latest Marketing Cloud release offers new features to help you optimize how you engage with your customers and your teams. Are we there yet? Marketers are so close to entering a golden age of data analytics and optimization.