By Jakub Dąbkowski, Solution Architect, xSMTHS I am writing a series of articles to bridge the gap in understanding Interaction Studio functionalities between marketers and technology experts. While marketers quickly grasp the system's purpose, its technological aspects are more complex. I
Compounding this issue is the continuous decrease in investment fees, which puts a strain on even the largest IFAs' marketing budgets, hindering their ability to scale their customer base or increase the value of their clients' portfolios. The need for
he financial services sector is currently experiencing a period of significant change and uncertainty, as central banks continue to battle rising inflation and interest rate increases.
The evolving digital ecosystem around privacy and data ownership is becoming increasingly important to brands that are looking for ways to progressively build, consolidate or expand their market positions.
Technology group Dynamic Technologies and entrepreneur Morné Fischer have launched Xsmths, a dedicated marketing cloud business that will deepen the group's Salesforce expertise.
The latest Marketing Cloud release offers new features to help you optimize how you engage with your customers and your teams. Are we there yet? Marketers are so close to entering a golden age of data analytics and optimization.
Salesforce Marketing Cloud is a vital tool for many marketers. It helps to create and manage their customer relationships with personalized marketing campaigns, plus save time with automation.