By Jakub Dąbkowski, Solution Architect, xSMTHS I am writing a series of articles to bridge the gap in understanding Interaction Studio functionalities between marketers and technology experts. While marketers quickly grasp the system's purpose, its technological aspects are more complex. I
Compounding this issue is the continuous decrease in investment fees, which puts a strain on even the largest IFAs' marketing budgets, hindering their ability to scale their customer base or increase the value of their clients' portfolios. The need for
he financial services sector is currently experiencing a period of significant change and uncertainty, as central banks continue to battle rising inflation and interest rate increases.
The evolving digital ecosystem around privacy and data ownership is becoming increasingly important to brands that are looking for ways to progressively build, consolidate or expand their market positions.
Technology group Dynamic Technologies and entrepreneur Morné Fischer have launched Xsmths, a dedicated marketing cloud business that will deepen the group's Salesforce expertise.
he growth timeline of Salesforce.com is very impressive. Over the last two decades, they have created an ecosystem of Admins, Developers, Consultants and Users that are inspired by the #Trailblazer movement to continue disrupting CRM, and fostering equality and diversity.