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Marketing Cloud Personalization Demo – Part. 1

By Jakub Dąbkowski, Solution Architect, xSMTHS I am writing a series of articles to bridge the gap in understanding Interaction Studio functionalities between marketers and technology experts. While marketers quickly grasp the system's purpose, its technological aspects are more complex. I

Technology catalysts for B2B2C growth

The evolving digital ecosystem around privacy and data ownership is becoming increasingly important to brands that are looking for ways to progressively build, consolidate or expand their market positions.