By Jakub Dąbkowski, Solution Architect, xSMTHS I am writing a series of articles to bridge the gap in understanding Interaction Studio functionalities between marketers and technology experts. While marketers quickly grasp the system's purpose, its technological aspects are more complex. I
Compounding this issue is the continuous decrease in investment fees, which puts a strain on even the largest IFAs' marketing budgets, hindering their ability to scale their customer base or increase the value of their clients' portfolios. The need for
The evolving digital ecosystem around privacy and data ownership is becoming increasingly important to brands that are looking for ways to progressively build, consolidate or expand their market positions.